Social Media in a Post-2016 Anti-Establishment World

In the age of Brexit and Donald Trump, it is easy to see why the role of social media in politics has expanded. Social media is now, more than ever, used in the spreading of political and social messages, gathering support for campaigns, as well as an information tool.

President Trump is well known for using social media, twitter in particular, to connect with citizens, keep them informed, but also battling with mainstream media. Could we claim that President Trump’s tweets can be used as a tool in diplomacy? After all, social media leaves each user with a digital footprint that people can trace. Therefore, the public and politicians can keep other politicians and their countries accountable for not only their actions, but their words. Additionally, it brings political debate and diplomacy out from behind closed doors and into the public eye.

So what does your digital footprint say about you? At Kanto we can offer you the answer to that question with our Digital Reviews. Moreover, if you are a public figure or are thinking of becoming a candidate in an election, our Preparation for Public Life service can help you make sure you, and your profiles are ready for the next step.